Big Things Podcast
A weekly show where we talk about the big things we're watching in marketing, social media, pop culture and sports. We also talk through signals we’re seeing that could inform the future of digital marketing.
You can catch the podcast every Friday wherever you listen or watch it on YouTube. Be sure to follow us on Instagram or TikTok for updates on every episode.
Episodes
104 episodes
It’s the Great Meme Depression and We’re Confused (E23)
Thanks for tuning in! After this episode we will be taking a hiatus and will be back again in the late spring. Be sure to catch up on old episodes in the meantime! This week we’re talking about the Severance season finale, March Madness, Puma’s...
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Episode 23
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46:14
Treat Your Brand Like An Athlete (E22)
This week Mitzi is leaving everyone behind. Plus, White Lotus feels like a build that will never drop, Set Active embraces realness, and YouTube creators are doing something that could revolutionize the industry. More from us:
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Episode 22
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42:24
Is It Too Soon to Talk About Football? X Causes Chaos (E21)
We’re unpacking the latest in sports and social media: Unwell Hydration signs a deal with the NWSL, and Instagram is testing a new algorithm. Plus, we explore the frenzy of NFL free agency and what happened when X went down. Is it too soon to b...
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Episode 21
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51:23
You Can Throw Your Gum at Me (E20)
From the unexpected launch of Domino’s pizza-scented perfume to Instagram exploring a Reels app, we’ve got a lot to unpack this week. We also dive into Timothée Chalamet’s epic poker night with Cartier, the end of award season, and how we...
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Episode 20
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44:46
Why Are We Crying Over An Ugly Fish? (E19)
It’s been a busy week on and offline: From Gen Z collectively losing it over the death of an angler fish, to landline phones making a comeback, we’re not sure if we’re okay. In this episode we also dive into Canada’s huge win at the 4 Nations F...
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Episode 19
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36:15
Why We Aren’t Loving NikeSKIMS Yet (E18)
Welcome back! We have a lot to cover this week. Between Love Is Blind drama, NikeSKIMS, and new signals around emotional-impact marketing, this is a jam packed episode. We also share a quick Super Bowl recap, thoughts around Mitzi’s first seaso...
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56:22
Netflix vs. Everyone (E17)
What a week: The Grammys delivered, Super Bowl campaigns are gearing up, and the White House is inviting “new media” (content creators) to press briefings. Meanwhile, Netflix is coming for everyone. Let’s get into it. More from us:<...
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Episode 17
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42:33
WAGS, Football Drama, and Meta Updates (E16)
What a weird week it has been online. TikTok was banned.. And then it wasn’t. Meta got rid of fact-checking (we dive into that) and things heat up in the football world. Let’s dive in. More from us:Mitzi Payne @mmmitzi&n...
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Episode 16
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43:46
What Digital Audiences Want in 2025 (E15)
This week, we welcome our first guest speaker, Alyssa Yuhas, Arcade’s Creative Director and resident Futurist. With a background working with online creators to Nike and the United Nations (Canada), Alyssa brings the experience and mindset for ...
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Episode 15
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53:43
4 Big Steps for Setting 2025 Goals (E14)
New year, new us? Nah. We’re about practical goals that help us take the things we’ve worked hard on to the next level. On today’s episode, we break down the 4-step process we use each year to set goals we can’t wait to achieve. We start...
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Episode 14
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35:04
We Listen & We Don’t Judge (E13)
This week, we’re celebrating 500 subscribers on YouTube (thank you!). Mike and Mitzi step into the magical world of Harry Potter, for the first time, and we break down Instagram's new “Trial Reels” feature. Plus we share our thoughts on the Gol...
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Episode 13
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56:00
2025 Pinterest Trends, TikTok Ban & Fastest Growing Brands (E12)
Seeing double? Sea la vie? This week we’re diving into the 2025 Pinterest Predicts report, what we’re reading, thoughts around the potential TikTok ban, Fourth Wing (dragon monogamy?), and more. More from us:Mitzi Payne...
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Episode 12
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49:56
Influencers Are Suing Each Other for Stealing “Vibes” (E11)
This week’s episode is the personality hire of episodes; it’s fun and light (and just what we needed). From trying to understand what “brat” even means, to the unhinged gifts for celebrity lookalike contests and influencers suing each other for...
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Episode 11
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41:38
Netflix is Gaslighting Us (E10)
Beyoncé is gearing up for the NFL Christmas Gameday halftime show, while Volvo and Jaguar’s latest ads are bringing the tears (for very different reasons). Plus, Smirnoff appoints Troye Sivan as their new Chief Vibes Officer—what does that even...
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Episode 10
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43:52
Sweetgreen and Market Battle for IP (E9)
‘Tis the season: Grammy nominations are out, Gift Guides are dropping (ours included), and brands are beefing over IP. On this week’s episode we’re talking about Sweetgreen’s recent controversy with Market, gift ideas for everyone in your life,...
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Episode 9
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1:00:51
The Youth Are Okay (Actually, Better Than Us) (E8)
Now that Halloween’s over we’re switching into holiday mode – between our own Christmas decor and planning our annual Arcade holiday party! Since we’re in the festive mood, our team is putting together our first ever Gift Guide (linked below). ...
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Episode 8
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54:13
SNL’s Comeback, IG Lowers Video Quality & Flag Football Pops Off (E7)
Is flag football the future of the NFL? Why is Instagram lowering video quality for certain users? And what’s on our Christmas list this year? For this week’s Big Things we’re talking about social media, marathons, SNL and more. Be sure to subs...
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Episode 7
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55:09
Airline Etiquette & Praise Kinks (E6)
Should we be kind to our future AI overlords? What happened to airline etiquette? And does Mike have a praise kink? That’s before we even get into this week’s Big Things. We also chat about ByteDance taking over BookTok and Jessica Campbell mak...
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Episode 6
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49:32
Mitzi Wants a Cow for Christmas (And Other Gifting Trends) (E5)
This week on Big Things: olive oil is the gift of the season, modern parenting is bad for your health and Instagram doubles down on group chats. We share a teaser about our upcoming holiday gift guide, a shocking stat about working moms and get...
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Episode 5
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40:15
LeBron’s Legacy Off the Court (E4)
This week our team convinced us to try the viral Dua Lipa Diet Coke drink and let’s just say… It was interesting. We also do a deep dive into LeBron’s career and recent debut with his son, Bronny, the upcoming WAGS reality TV show, if everyone ...
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Episode 4
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55:10
Beyonce's Levi's Collab Dropped And We Have Thoughts (E3)
This week on Big Things: Beyoncé’s new Levi’s collab feels like it’s missing something, Meta’s conceptual smart glasses could lead to doxxing, LVMH partners up with F1 and Mitzi might be in her villain era. Thanks for tuning in!More from...
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Episode 3
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48:43
Nutter Butter TikTok Has Us Tripping (E2)
Welcome back to Big Things! This week we’re taking a deep dive into Nutter Butter’s social media strategy, celebrating human error, why college students aren’t reading, Amazon’s “Red Zone” (NHL’s Version) and how Snapchat thinks it’s the antido...
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Episode 2
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48:08
Monopoly Go! Was Not Good for Our Marriage (E1)
Welcome back to Big Things! This is our first official episode and we are ready to yap about all the big things happening in marketing, social media, pop culture and sports. From the new NFL season (and WAGS) to Chilis killing it on social medi...
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Episode 1
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44:45
Goodbye Waves; Hello Big Things (E0)
Are you listening on a podcast app? Hop over to YouTube for the full video version: https://youtu.be/dnSC-WruYSA Welcome to Big Things! A weekly show where we talk about the big things happening in marketing, social media, pop cult...
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14:28
Gaby Bayona On Building 5+ Businesses & What’s Next for the Bridal Industry
Gaby Bayona is a force in the bridal and modeling industries. The humble entrepreneur has been building her empire since her teens and is now the owner of multiple businesses. After starting out as a seamstress in her mom’s bridal business, Gab...
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Season 7
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Episode 10
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42:41